Before we can explore how to write an effective logo design brief we must first define what a logo design brief is. Before you start your brief its important to understand the key components of a creative brief as well as some useful design language to help you describe what you want.
The brief serves as a guide to designers for inspiration and direction while staying aligned with the client goals and business objectives.
Logo design brief template. Know what the ultimate goal is and how it will be measured you end up with a beautiful campaign that. A well written logo design brief is what puts designers on the right track towards designing the perfect logo for your business. What is a logo design brief.
Sample creative brief for logo design. Give us a call at 9192442535 anytime m f from 9am to 8pm us eastern. If youve nailed the target audience know the budget have a detailed list of all materials needed.
A well written logo design brief can spell the difference between a logo design thats perfect for your business and a logo design that doesnt even come close to fulfilling your needs. Below is an example project brief created for minternet a web design development service from freelance web designer mike munro. Start your logo design project by filling out your creative brief below need help filling out your creative brief.
Weve also provided free creative brief templates in smartsheet a real time work execution platform that makes outlining your marketing efforts easier and more collaborative than excel. How to write a high quality logo design brief by british design experts. Its a simple 7 question survey that ive crafted over nearly 7 years of experience.
So to try and reduce this frustration i have created a one page dummy of the logo design brief which is downloadable as a pdf for you. A detailed and thoughtful design brief will lead to a successful end productwhether its a logo brochure or entire branding campaign. While filling out a brief and just answering the questions is simple enough it can leave out some vital information which is really key to how a designer thinks about your project.
You will notice that this list details specific information about the business its target audience as well as personal preferences. The thing is one only need ask me for copy of the form rather than wasting your own time filling in 5 pages of complete twaddle. This is a frequently asked question we often get from our new clients.
The following is a sample creative brief for logo design projects that strikes the delicate balance between being relatively short and to the point but without glossing over any important areas. One page logo design brief dummy. What is a design brief.
Traditionally the brief has been an essential tool for successfully executing any type of design project. Youll find templates for advertising graphic design nonprofits and more in microsoft word format plus general creative brief templates for microsoft excel. To design a logo for minternet web design.
An example logo design project brief.
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